Beatrice Ferri
Creative Marketing and Communications Strategy | Arts, Culture, Fitness, Health
Phone:
+44 7950 551842
Email:
Location:
West London, UK
About Me
Welcome to my portfolio!
With over 15 years of experience across Italy, Germany, Austria the US, and the UK, I have built a solid foundation as a professional. I've managed digital for companies like Runtastic (adidas), AbeBooks (Amazon), and Nivea, focusing on effective campaigns and partnerships.
My approach is:, plan, execute, and track, all while keeping a positive attitude. I speak Italian, English, German, and French, and I'm ready to help globally, taking into account their unique international challenges.
Work Experience
Jan 2019 - March 2022
March 2021-April 2023
May 2014 - Jan 2018
The AS&K Group Communications Agency | London
Hang-Up Gallery
Be Smart About Art
| London
adidas Runtastic | Vienna, Austria
April 2023 - November 2025
Istituto Marangoni London | London
COMMUNICATIONS LEAD​
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Curation of all aspects the Istituto Communications, branding, reputation and PR
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Strategy, planning and production of all creative campaigns
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Internal and external events from start to finish (fashion shows, design exhibitions, panel talks, workshops).
HEAD OF CONTENT AND SOCIAL MEDIA ​
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Restructure of all social media channels for contemporary art Hang-Up gallery
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Rebrand and repositioning of arts education platform Be Smart About Art
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Planning, development and full production of all creative campaigns for both buisnesses
DIGITAL STRATEGIST
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Analysis, planning, and management of the digital presence for The AS&K Group in terms of website elements, marketing development and promotional PR
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Digital strategy planning and execution for our clients (world leaders healthcare, pharma and medical devices companies)
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Digital strategy pitches to prospect clients
DIGITAL MARKETING & PR MANAGER ITALY
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Overall digital strategy and product launches in new markets. Strategic partnerships with media and influencers. Within 1 year, Runtastic was featured in magazines such as Elle, GQ, Runner’s World and Men’s Health.
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Live event planning and execution
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Downloads growth 600% (from 1M to 7M) and AUs by 300% (from 800k to 4M) within 4 years.
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Social Media channels (strategy, planning and community
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management). Growth from 72k to 159k followers in 15 months (+120%)
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Press releases and copywriting (mobile + web) EN/DE to IT. Creation of all mobile and web content, supported by UX research and SEO
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App Stores Optimisation through community management and SEO practices
Let's Connect!
